2-0 LCA
2-0 LCA is a leading Danish consultancy specializing in Life Cycle Assessments (LCA) and sustainability. The company is recognized for its ability to deliver data-driven assessments that empower businesses and decision-makers to make sustainable and long-term choices. With a strong focus on scientific quality, accountability, and integrity, 2-0 LCA combines subject-matter expertise with critical analysis to reduce uncertainty in complex decision-making processes. Their work is centered around the continuous improvement of methods, models, and data, and is built on close collaboration with both industry and research institutions.
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Research
- Brand Strategy
- Graphical Elements
- Logo Design
- Website
Challenge
LCA consulting places high demands on analytical precision and the ability to translate complex data from diverse sources into clear, actionable conclusions. For 2-0 LCA, the challenge was to develop a visual identity that not only conveyed their technical expertise but also reflected their uncompromising commitment to quality. The identity needed to encapsulate the company’s in-depth and critical analytical work, while also signalling credibility, professional authority, and an open, approachable attitude.
Solution
We developed a visual identity that reflects 2-0 LCA’s data-driven approach and their innovative work with sustainable solutions. The identity combines technical precision with aesthetic clarity, featuring a modern logo, an updated color palette, and a range of graphic elements that clearly visualize the company’s analytical methodology. The overall design enhances 2-0 LCA’s professional credibility and their ability to communicate complex data in a clear and compelling way.
Naming and Logo
To modernize and simplify the brand, we updated the company’s name from “2.-0 LCA” to “2-0 LCA.” The new logo was designed with a focus on dynamism and technical precision, incorporating small data bits and rounded corners that symbolize the company’s scientific approach. The dash between “2” and “0” serves as a symbol of the analytical process that dynamically connects data. This change makes the logo more accessible while maintaining a technical and professional appearance.
Color Palette
The color palette was carefully selected to reflect 2-0 LCA’s scientific and data-driven approach. The primary colors convey expertise and trustworthiness, while more muted tones support the company’s objective and scientific character. The combination of bold, decisive colors and subtle shades creates a modern and credible expression that highlights the company’s strong position in the market.
Graphic Elements
The graphic elements created for 2-0 LCA’s new identity are based on a data-centric design approach. At the core is a data grid, which forms the foundation for both abstract and concrete elements. This grid ensures that everything—from fluid data connections to pixelated effects—becomes part of a cohesive narrative illustrating how data is gathered and gradually reveals the bigger picture. The icons are designed to be simple and easily recognizable, supporting clear and intuitive visual communication of the insights that data can generate.
Web Design
The new website is designed to reflect 2-0 LCA’s data-based approach and expertise. The layout is modern, intuitive, and user-friendly, making it easy for visitors to gain a clear understanding of the company’s services and methods. The design integrates data-inspired graphic elements that create a cohesive visual experience, supporting user interaction while mirroring the company’s analytical approach.
