{"id":10771,"date":"2025-05-01T09:37:36","date_gmt":"2025-05-01T07:37:36","guid":{"rendered":"https:\/\/ydeplus.dk\/?post_type=case&#038;p=10771"},"modified":"2026-04-15T11:05:26","modified_gmt":"2026-04-15T09:05:26","slug":"hedensted-kommune","status":"publish","type":"case","link":"https:\/\/ydeplus.dk\/en\/cases\/hedensted-kommune","title":{"rendered":"Hedensted Kommune"},"content":{"rendered":"    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-1467x1650.jpg\" alt=\"\" class=\"wp-image-11289\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_03-3-1820x2048.jpg 1820w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"theme8blocks theme8blocks-videosplash  has-bg-video\" id=\"block_8c1683dc78b6939229c5f45517dc2e3c\">\n    \n            <div class=\"background\">\n                            <video playsinline loop muted preload=\"none\"                     id=\"video-block_8c1683dc78b6939229c5f45517dc2e3c\">\n                    <source src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/hedensted_merekapacitet_drikkekartoner_tilpasset_8x9.mp4\" type=\"video\/mp4\">\n                <\/video>\n                    <\/div>\n    \n<\/div><\/div>\n<\/div>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-1650x928.jpg\" alt=\"\" class=\"wp-image-11242\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_04-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">The campaign consists of five videos, each focusing on a familiar everyday challenge. The main video brings all the scenarios together, while the four shorter videos dive into specific situations.<\/p>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-1467x1650.jpg\" alt=\"\" class=\"wp-image-10719\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5-1820x2048.jpg 1820w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune5.jpg 1920w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-1467x1650.jpg\" alt=\"\" class=\"wp-image-11281\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_06-1-1820x2048.jpg 1820w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-1650x928.jpg\" alt=\"\" class=\"wp-image-10728\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune7-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">With a lighthearted and humorous tone, the videos are both entertaining and informative, creating a strong narrative that is easy to share. Whether citizens encounter the campaign on social media, in public spaces, or through the municipality\u2019s digital platforms, we create a consistent thread that ensures recognition and engagement.<\/p>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"theme8blocks theme8blocks-videosplash  has-bg-video\" id=\"block_fb6136cc75d83a532e81c31acd51c5d6\">\n    \n            <div class=\"background\">\n                            <video playsinline loop muted preload=\"none\"                     id=\"video-block_fb6136cc75d83a532e81c31acd51c5d6\">\n                    <source src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted_merekapacitet_pap_tilpasset_8x9.mp4\" type=\"video\/mp4\">\n                <\/video>\n                    <\/div>\n    \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-1650x1650.jpg\" alt=\"\" class=\"wp-image-11285\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-1650x1650.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-800x800.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-150x150.jpg 150w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-768x768.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-1536x1536.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_09-2-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-1650x928.jpg\" alt=\"\" class=\"wp-image-11283\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/04\/Hedensted-kommune_08-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-1650x928.jpg\" alt=\"\" class=\"wp-image-10736\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune11-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">Through this campaign, we have developed a strong and creative communication solution that conveys an important message in an engaging way. The combination of humor, visual storytelling, and relatable everyday challenges has resulted in a campaign that stands out and is easy to remember.<\/p>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-1650x928.jpg\" alt=\"\" class=\"wp-image-10738\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2025\/03\/Hedensted-kommune_OversigtHedensted-Kommune12-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer  \" id=\"block_e05bd168c93a4932113f2c2ac6c6cb6a\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">The five videos create a coherent communication strategy and successfully inspire citizens to take action. We are proud to have developed a solution that makes waste management both easier and more enjoyable \u2014 while also contributing to a more sustainable everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampagne<\/p>\n","protected":false},"author":11,"featured_media":11239,"template":"","case-category":[133,128],"case-tag":[84,77,94,88,93],"case-customer":[123],"class_list":["post-10771","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-concepts-campaigns","case-category-koncepter-kampagner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hedensted Kommune - YdePlus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ydeplus.dk\/en\/cases\/hedensted-kommune\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hedensted Kommune - 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