{"id":7474,"date":"2023-01-31T09:23:04","date_gmt":"2023-01-31T08:23:04","guid":{"rendered":"https:\/\/ydeplus.dk\/?post_type=case&#038;p=7474"},"modified":"2026-04-15T11:08:11","modified_gmt":"2026-04-15T09:08:11","slug":"hummeltex-ss23","status":"publish","type":"case","link":"https:\/\/ydeplus.dk\/en\/cases\/hummeltex-ss23","title":{"rendered":"hummel"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-1650x928.jpg\" alt=\"\" class=\"wp-image-7169\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS232-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n<div class=\"theme8blocks theme8blocks-videosplash  has-bg-video\" id=\"block_797772ab199a0afa318b788ef8515099\">\n    \n            <div class=\"background\">\n                            <video playsinline loop muted preload=\"none\"                     id=\"video-block_797772ab199a0afa318b788ef8515099\">\n                    <source src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2023\/02\/Ydeplus_hummelanimation.mp4\" type=\"video\/mp4\">\n                <\/video>\n                    <\/div>\n    \n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-1467x1650.jpg\" alt=\"\" class=\"wp-image-7171\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233-1820x2048.jpg 1820w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS233.jpg 1920w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-1467x1650.jpg\" alt=\"\" class=\"wp-image-7173\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234-1820x2048.jpg 1820w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS234.jpg 1920w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">We have focused on interesting shoot angles, the atmosphere in pictures and films, high energy, and being real, playing and having fun. Always on the children&#8217;s terms.<\/p>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n<div class=\"theme8blocks theme8blocks-videosplash  has-bg-video\" id=\"block_53d77ae0fcb4a079a966bf556a944faa\">\n    \n            <div class=\"background\">\n                            <a href=\"https:\/\/vimeo.com\/761829149\">\n                            <video playsinline loop muted preload=\"none\"                     id=\"video-block_53d77ae0fcb4a079a966bf556a944faa\">\n                    <source src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/Hummel-Kids-Tex-komprimeret.mp4\" type=\"video\/mp4\">\n                <\/video>\n            <\/a>        <\/div>\n    \n<\/div>\n\n    <div class=\"theme8blocks theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">Warm sunshine and a blue sky are not accidental, but just a small piece in the game of creating a spring atmosphere on a chilly day in March.<\/p>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n<div class=\"theme8blocks theme8blocks-gallery height-content cp-lightest  cw-auto layout-slider  has-image-titles alignfull\" id=\"block_5647aefba111e566d70306f9c06767df\">\n    <div class=\"grid-container data\"\n                    data-cols-small=\"1\"\n            data-cols-medium=\"2\"\n            data-cols-large=\"3\"\n            data-cols-xlarge=\"4\"\n            data-space-between=\"1\"                                                    >\n\n        \n        \n        <div class=\"gallery-collections\">\n                            <div class=\"collection slider  swiper\" id=\"block_5647aefba111e566d70306f9c06767df-collection1\">\n                    \n                    \n                                            <div class=\"swiper-wrapper tooltip\" 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\" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-1650x928.jpg\" alt=\"\" class=\"wp-image-7205\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2320-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n    <div class=\"theme8blocks theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1467\" height=\"1650\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-1467x1650.jpg\" alt=\"\" class=\"wp-image-7207\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-1467x1650.jpg 1467w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-800x900.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-768x864.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-1365x1536.jpg 1365w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321-1820x2048.jpg 1820w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2321.jpg 1920w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" 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theme8blocks-spacer small \" id=\"block_6a5af8911f7c31efaa8d047a14bae070\"><\/div>\n    \n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"928\" src=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-1650x928.jpg\" alt=\"\" class=\"wp-image-7211\" srcset=\"https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-1650x928.jpg 1650w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-800x450.jpg 800w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-768x432.jpg 768w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-1536x864.jpg 1536w, https:\/\/ydeplus.dk\/wp-content\/uploads\/2022\/10\/hummel-SS2323-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Photos &#038; film production<\/p>\n","protected":false},"author":5,"featured_media":7210,"template":"","case-category":[133,128],"case-tag":[115,86,94,88,89,96,92,93],"case-customer":[],"class_list":["post-7474","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-concepts-campaigns","case-category-koncepter-kampagner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>hummel - YdePlus<\/title>\n<meta name=\"description\" content=\"hummel KIDS wanted to create the campaign for SS23 in the same &#039;look and feel&#039; as the AW22 campaign and toolbox were created\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ydeplus.dk\/en\/cases\/hummeltex-ss23\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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