GEBERIT B2B

Spread the word:
Many advantages of local production!

There are many advantages to local production. Geberit Nordic knows this, so all their toilets and washbasins from the Nordic brands Ifö, IDO and Porsgrund are produced in Sweden and Finland. But does everyone else know the advantages? YdePlus were given the task to spread the message – make a film that shows Geberit Nordic’s local production and why it’s great!

Services
  • Animation & 3D Film
  • Brand Campaign
  • Brand Communication
  • Budget
  • Casting
  • Concept Development
  • Edit & Retouch
  • Film Production
  • Internal/Organisation Film
  • Motion Graphics
  • Photo Shoot
  • Planning
  • Post Production
  • Social Media & Content
  • Visual Storytelling og Communication

Challenge

Geberit’s local production means a short journey from the factory to their customers with the least possible CO2 emissions due to short transport and not least a fast and safe delivery. This message had to be conveyed in two formats: film and print ads.

Solution

In order to maintain the recognition of Geberit’s Nordic brands in the film, we brought forward a Geberit celebrity: the Ambassador, whom we know from the exciting B2B film concept. For the ads, we chose to include a real ambassador from the Finnish factory. We meet Robert, who gives the local production something personal, genuine and a feeling of being present and close by.

The workshop used in previous campaigns also allows for all sorts of indulgences, and in this campaign, our installer, Nick, has had half a bathroom installed to also demonstrate some of the consumer benefits.

From concept to launch, we have created a campaign with cohesive elements across the campaign film, print ads, and social media ads. The campaign not only captures attention but also playfully highlights all the benefits of the new TurboFlush toilet.

The tech giants do it with every major product launch: they produce an impressive 3D animation film. Although the new toilet isn’t a new iPhone, it’s still an excellent way to offer a detailed and visually appealing presentation of the innovative features, making it easier for consumers to understand and appreciate the product’s unique qualities.

Based on the 3D animation, we have also created a fact sheet that provides an easy visual overview of the toilet’s features and benefits.

Say hello! And let’s talk about how we can help your business.