tvsyd

tvSyd. Trusted perspectives. Uniting energy.

Since its founding, tvSyd has been dedicated to sharing local stories and news from the South and Southern Jutland region. Rooted in trustworthy journalism and a strong local presence, it now operates as a modern media platform that connects people and gives voice to communities. tvSyd is a central part of the region’s identity, continuing to harness the region’s energy, share relevant stories, and provide reliable perspectives to the population. With this rebranding, tvSyd aimed to take the next step in its development and create an identity that aligns with its vision for the future.

Services

Brand Design
Brand Guidelines
Brand Identity
Brand Research
Brand Strategy
Corporate Design
Graphical Elements
Logo Design
Motion Graphics
Visual Storytelling og Communication

Challenge

How do you renew the identity of an organization that has been part of the region for 40 years—without losing touch with the values that make it unique? tvSyd wanted more than just a visual update; they needed an identity that clarifies the new strategic direction they have been developing for some time. The identity had to reflect tvSyd as a modern media house that stays close to its citizens and serves as a voice for the region’s many municipalities. At the same time, it needed to attract new, younger audiences without compromising its trustworthy, locally rooted heritage. The task was to strike a balance between modernizing and preserving authenticity, so that both existing and new audiences feel connected to the brand.

Solution

To bring tvSyd’s ambitions and strategic direction to life, we developed a visual identity that balances tradition and renewal. The identity is grounded in our interpretation of their core values: Trusted perspectives, uniting energy.

The logo was updated from TVS to tvSyd to strengthen the connection to the region and place greater focus on its citizens. The blue color, inspired by the coats of arms of the 14 municipalities, underscores community and adds credibility. The arrows in the design symbolize how tvSyd gathers the region’s energy and communicates it across platforms.

This new identity is not just a visual update but a strategic framework that supports tvSyd’s role as a modern media house, connecting people and stories throughout the entire region.

One of the first changes was transitioning from “TVS” to “tvSyd.” This brings clarity about the sender and signals a stronger connection to the region. The logo was designed with lowercase letters for “tv” and an emphasized uppercase “S,” symbolizing a focus on the South. The logo also includes a series of arrows – a graphic element representing how the region’s energy is gathered and conveyed. These arrows serve both as a link and as a visual interpretation of tvSyd’s mission to unite and inspire.

The arrow, which serves as the unifying element, is positioned at the center of the logo in the form of the “S” and is characterized by its gently curved ends.

We have chosen a clean and versatile font that conveys professionalism and seriousness while being easy to use in animations and transitions.

The color palette was refreshed with blue as the primary color, inspired by the coats of arms of the 14 municipalities. Blue not only acknowledges the region’s sense of community but also conveys trustworthiness and calm.

The news intro presents the core idea and all the stories brought together under the brand.

To create a cohesive experience, we developed a sound universe that reflects presence and energy. At the same time, a motion graphic universe was designed to dynamically support tvSyd’s digital expression. These elements ensure that the visual identity harmonizes with sound and motion across platforms.