Ifö Campaign
It takes serious power to capture attention in today’s crowded social media feeds. Fortunately, Ifö’s new TurboFlush toilet comes with exactly that kind of power. And, as we all know, a little exaggeration often helps get the message across.
Our beloved Ambassador, already familiar from Ifö and Geberit Group’s B2B campaigns, has now also made the move into the brand’s B2C universe.
- Animation & 3D Film
- Brand Campaign
- Brand Communication
- Budget
- Casting
- Concept Development
- Edit & Retouch
- Film Production
- Internal/Organisation Film
- Motion Graphics
- Photo Shoot
- Planning
- Post Production
- Social Media & Content
- Visual Storytelling og Communication
Challenge
We’re communicating a toilet product, but it can’t become inappropriate or overly focused on the less glamorous side of its purpose. Striking the right balance is key. The challenge is to present the product’s functionality in a clear and compelling way while ensuring the content remains engaging and entertaining to watch.
Solution
Using a combination of practical and visual effects, we created a dramatic visual representation of the toilet’s flushing power. The campaign’s main character, the Ambassador, known from the B2B campaigns, rises from the toilet and flushes. Suddenly, toilet paper and towels begin to move…
In addition to being produced in four different languages, the film was also created in several shorter versions. This helps improve performance on social media, where users tend to scroll quickly through content. Shorter videos are more likely to be watched to the end and shared, increasing both reach and engagement.
This time, we had the opportunity to think a little bigger by incorporating visual effects. This gave us the freedom to create elements that go beyond the limitations of reality, allowing us to showcase the toilet’s powerful performance in a more eye-catching and memorable way.
And yes, sometimes the most impressive results start with a rather practical approach.
