Future Technology Requires a Modern Visual Identity
ENORM is a Danish biotechnology company and one of the pioneers in a new industry that realizes the full potential of insects for animal feed. While ENORM is busy transforming tomorrow with sustainable solutions, we have been working on their visual identity.
After an in-depth process focused on strategy and design, including an open and honest workshop with various strategic tools, we have identified the core of the ENORM brand. Using this core identity, we have carried out an ambitious and thorough design process to present ENORM in a completely new visual way.
- Animation & 3D Film
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Research
- Brand strategy
- Brand Strategy
- Concept Development
- Corporate Design
- Editorial Design
- Graphical Elements
- Illustration
- Logo Design
- Motion Graphics
- Tagline Development
Challenge
As ENORM grows with a massive expansion of facilities and production, along with plans to enter international markets, the company and brand faced a rebranding and new visual identity – luckily for us as it is one of our absolute core competencies!
Solution
ENORM has a holistic and circular approach to everything they think and do. Every step ENORM takes is towards achieving the best possible product and solution and being pioneers in a completely new industry. All of this has laid the foundation for the new visual identity. With a fluid circular sphere and a simple and sophisticated logo.
The circular sphere not only symbolizes ENORM’s holistic and sustainable approach, but you can also see the eye of the crucial Black Soldier Fly, which is the key element in ENORM’s value chain and production.
The colors reflect ENORM’s high quality, visionary approach, trustworthiness, and heritage. Additionally, these are the same colors found in the eye of the Black Soldier Fly and are echoed in the graphic sphere.
The open and dynamic O in the logo symbolizes both the familiar circular sustainability symbol and the infinity sign, representing ENORM’s vision of creating a positive impact for a more sustainable future.
