Horsens Municipality

Ja ja, Kardash Jan!

For Studieby Horsens, we have had the pleasure of developing a concept, filming and editing a film for a fun universe with young people from Dubai… um, no, Horsens. (Watch the films if you are curious about why Horsens is the new Dubai)


  • Animation & 3D Film
  • Brand Campaign
  • Brand Guardianship
  • Casting
  • Concept Development
  • Copywriting
  • Film Production
  • Graphical Elements
  • Motion Graphics
  • Photo Shoot
  • Post Production
  • Social Media & Content
  • Visual Storytelling og Communication


Horsens Municipality wanted to communicate “Horsens is cool to be young in. Come downtown and have fun with your friends, shop, eat and be happy” to the students in Horsens 18 and 25 years old. So, how do you communicate lol content – do you still say lol? So lol that young people want to see and share with each other on SoMe?



The existing visual identity for Studieby Horsens gave room to think outside the box. What’s trending online and what’s everyone loving? Cat memes, obviously! This is how the idea was created to get students talking about entertaining animals.

We wanted to create a silly, imperfect universe and let the young people simply chat front of the camera about big and small things. This resulted in several hours of fantastic content, which we have motion tracked and cut together with a graphic universe into 4 films, each with its own message.