We all win when focus is on biodiversity!
Horsens Municipality wanted to communicate the rewards and benefits of a new nature park. Initially, the product was to be a “showcase-video”, which also was to be used as an entry in the competition “Danmarks Vildeste Kommune” hosted by The Danish Ministry of Environment.
- Animation & 3D Film
- Concept Development
- Graphical Elements
- Illustration
- Motion Graphics
- Social Media & Content
- Visual Storytelling og Communication
Challenge
Create a video with a focus on biodiversity for the competition, but the video must also show how the residents of the area will enjoy and benefit from the various initiatives in the park.
Solution
An animation video with room to play with several effects. To highlight some of the more exciting measures in the park, we chose to build small “islands” in 3D, which might give slightly caricatured – but at the same time realistic – look.
Easy decoding of what is shown, while at the same time having a scene that makes you want to jump into the landscape yourself. Spiced up with a very short, descriptive text and a sound universe that helps to absorb the viewer completely into the atmosphere of the nature park.
Subsequently, Horsens Municipality wanted to visualize the park on an overview map. Again, with caricatured/enlarged elements that show not only the location of the various measures, but also the benefits for the park’s visitors.
Realistic 3D models create focus on important elements.
