HumanTrust
HumanTrust is a nationwide recruitment agency with a people-first approach. From offices in Aarhus, Horsens, and Copenhagen, they connect motivated individuals with ambitious companies at all organizational levels. Since 2013, they have worked to raise the quality of the recruitment industry through a process that is transparent, personal, and results-driven. With passion and expertise, HumanTrust ensures the right match between candidate and company—every time.
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Graphical Elements
- Illustration
- Logo Design
- Visual Storytelling og Communication
Challenge
Recruitment is about more than just finding the right candidate. It’s about creating the perfect match between company, role, leader, and employee. Achieving this requires a transparent and well-communicated process where both clients and candidates feel seen and heard. However, maintaining this balance can be challenging, as the recruitment industry is often perceived as inaccessible and impersonal.
Solution
To reinforce HumanTrust’s identity, we have redesigned the company’s visual profile. While retaining the recognizable brand mark, we have updated the typography to give the logo a fresher, more welcoming, and modern feel. The color palette has been revitalized to reflect the company’s passion, presence, and human-centric approach in a more dynamic and authentic way. Additionally, we have developed an “impulse graphic” that effectively encapsulates HumanTrust’s processes and core values. A new icon library has also been created to visually represent the company’s services and expertise, strengthening brand cohesion and improving communication.
Honoring the legacy
To respect HumanTrust’s history, we have preserved the original brand mark while updating the logo with a new typeface that is both approachable and human. Additionally, we have adjusted the “H” and “T” in the logo to title case, enhancing readability and giving it a more modern and accessible look.
Icon Library
The new icon library creates a cohesive visual language, enhancing both aesthetics and functionality. The icons support and clarify HumanTrust’s services and expertise, making communication more effective and engaging. This results in a more unified and professional design that reflects the company’s high standards.
Impulse Graphic
We have developed an “impulse graphic” that symbolizes how HumanTrust empowers individuals to grow in their careers while driving companies toward future success. This graphic serves as a dynamic background element, adding energy and movement while reflecting the passion and drive that HumanTrust brings to both candidates and businesses.
Website Design
HumanTrust’s new website is designed to align with the brand’s refreshed identity. With a modern, intuitive, and user-friendly layout, it clearly and engagingly communicates HumanTrust’s philosophy, services, and values. The website seamlessly combines aesthetics and functionality, offering users an inspiring and insightful experience as they explore the brand and its recruitment opportunities.
