Employer Brand
Unique Community. Leading Expertise.
Hotel Vejlefjord is one of Denmark’s leading spa and wellness hotels. With exceptional surroundings, historic charm, and an uncompromising focus on guest experiences, they set the standard for well-being – and it all starts with their employees.
At Hotel Vejlefjord, there is room for growth, ambition, and people who are passionate about delivering world-class service. They understand that it is their employees who create the hotel’s unique atmosphere, which is why they invest in well-being, professional development, and job satisfaction.
With such a high level of ambition comes the need for equally strong communication. Through in-depth workshops and strategic groundwork, Yde Plus has helped develop Hotel Vejlefjord’s employer brand—ensuring that both current and future employees clearly understand the foundation of their community and what it means to be part of Hotel Vejlefjord.
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Research
- Brand Strategy
- Corporate Design
- Film Production
- Graphical Elements
- Internal/Organisation Film
- Social Media & Content
- Visual Storytelling og Communication
Challenge
Hotel Vejlefjord aimed to strengthen its employer brand by showcasing the unique community that defines the workplace. It was essential to highlight the inclusive culture, where everyone is recognized and valued from day one. At the same time, the goal was to reinforce internal values and foster an even greater sense of pride among employees.
Solution
To showcase Hotel Vejlefjord’s strong workplace culture, we developed a comprehensive employer branding strategy. This included everything from graphic elements, employee video interviews, imagery style, design and training manuals, and a clear social media direction to posters and job advertisements.
Everything was unified under the new tagline: “Unique Community. Leading Expertise.”The design and communication reinforce the story of a workplace where professionalism and community go hand in hand.
Through photography, video, and storytelling, we placed the employees at the heart of the narrative. We created authentic and engaging portraits where staff members shared their experiences and what makes the community at Hotel Vejlefjord so special.
Visually, we crafted a warm and inviting imagery style that reflects the hotel’s exclusive yet welcoming atmosphere.
The tagline “Unique Community. Leading Expertise.” emerged from our in-depth workshops, where key stakeholders collaboratively defined the essence of Hotel Vejlefjord’s employer brand.
Through strategic exercises, we developed a brand wheel that accurately reflects all core values while serving as a guiding framework for future communication.
Billeder fra den strategiske workshop med udvalgte medarbejdere fra Hotel Vejlefjord.
“Our Vejlefjord” is a powerful and meaningful message that, combined with “Unique Community. Leading Expertise,” fosters a strong sense of unity among employees. It emphasizes the personal connection and sense of ownership that contribute to a strong identity.
Its simple and effective wording makes it easy to integrate into both internal and external communication, including social media.
To ensure a consistent visual identity that enhances recognition and reinforces the employer brand’s values across platforms, we developed a comprehensive design guide.
This guide serves as an internal foundation, helping employees understand and embody the brand’s messages in their daily work—fostering a strong and authentic company culture.
Employees play an active role in the employer branding strategy, sharing their passion for their work and the experiences that make Hotel Vejlefjord a truly special workplace. The hashtag #VoresVejlefjord (#OurVejlefjord) reinforces this narrative, creating a shared story—both internally and externally.
YdePlus has helped Hotel Vejlefjord ensure that employees understand the employer brand—through informational meetings and a comprehensive training guide.
