Renosyd Identity

Together we are creating value for the future

renosyd manages waste collection and processing for residents and businesses in the Skanderborg and Odder municipalities, yet it is more than a mere waste management company. Continually evolving, renosyd has consistently reinvented itself through the years, staying abreast of the times. With a pioneering spirit at its core, the company spearheads the adoption of cutting-edge solutions for daily operations. This proactive approach is grounded in ongoing conversations with both customers and employees, ensuring a collaborative and forward-thinking environment.

Services

Brand Communication
Brand Design
Brand Guardianship
Brand Guidelines
Brand Identity
Brand Research
Brand Strategy
Concept Development
Corporate Design
Editorial Design
Graphical Elements
Illustration
Logo Design
Motion Graphics
Tagline Development
Visual Storytelling og Communication
Website

Challenge

The goal of the new identity for renosyd is to steer the company’s core values in a new and progressive direction, without neglecting its history and roots. It is crucial for a professional waste management company like renosyd, which impacts the daily lives of many people, to appear both approachable and responsible. They lead the way with visionary ideas for the future.

Solution

For the foundation of the new visual identity, we draw inspiration from our heritage. We’ve refined the existing logo for a visual enhancement. The “r” evolves into “r-cycle,” serving as the cornerstone for our revamped visual communication platform. This emblem, with its visionary symbolism and fluid design lines, ensures a future-ready appeal. It conveys approachability and warmth, further enhanced by strategic selections in color, typography, and imagery.

The “r-cycle” element draws inspiration from the familiar recycling symbol, yet introduces a unique twist by incorporating a three-dimensional “r” from renosyd.