When providing visibility to your customers, it's important to lead by example! Discover Amstrup's new visual identity.
Whatever you want to display, Amstrup offers professional solutions that enhance your brand and make you stand out. For nearly two decades, Amstrup has provided countless customers with not only signage solutions but also graphic design, wayfinding, vehicle wraps, large digital formats, and more.
Amstrup is much more than just signs, which has been part of the challenge…
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Corporate Design
- Edit & Retouch
- Graphical Elements
- Illustration
- Logo Design
- Photo Shoot
- Tagline Development
- User interface
- Website
Challenge
How do you show everything you can offer your customers? Not just the solutions, but also the impact of your services? In a competitive market, it’s essential to have a visual identity that stands out and aligns with the innovative and professional solutions that is delivered daily.
Solution
With a bold new typography, an “amplifier” element, and a fresh and daring color palette, Amstrup Skilte has been streamlined to simply “Amstrup.” This change reflects the broad range of services and impacts the company offers. There is no doubt that Amstrup makes a “visible difference.”
The new Amstrup logo perfectly balances a modern and innovative expression with a personal and trustworthy touch. The amplify element, which is repeated as an arrow element and in icons, is also derived from here.
The new identity represents Amstrup’s role: to take their customers’ visions and amplify them. In other words, they help spread their customers’ messages and make them impossible to overlook.
All images convey and support the company’s core values: innovation, professionalism, integrity, and job satisfaction.
The amplify effect serves as an attractive and versatile visual element, and can be used both in the Amstrup gradient and in monochrome colors.
The custom icon pack once again incorporates the AMP arrow, ensuring a clear and consistent theme in all of Amstrup’s communications.
