More than coffee.
Craft Cafe is community and craft.
YdePlus has developed and designed the visual identity for Horsens’ new and innovative cafe.
Craft Cafe offers the opportunity to upcycle what would otherwise be thrown away. Here everyone can use their creativity to find new ways to recycle “waste and surplus” and give it new life. To stop food waste, Craft Cafe has a constantly changing menu. Today’s dish is built on the surplus ingredients from local partners, and you will rarely experience the same dish two days in a row.
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Name
- Graphical Elements
- Illustration
- Logo Design
- Social Media & Content
- Tagline Development
- Wayfinding
- Website
Challenge
Craft Cafe is a place that will embrace a very broad target group: the creative youngsters, the mothers in the suburbs, the grandparents with grandchildren, and many more. Everyone must be able to reflect themselves in the new visual identity while messages such as creativity, upcycling and community are interpreted from the identity.
Solution
A visual identity carried by soft organic lines that give a friendly impression. Handwritten characteristics refer to craftsmanship, upcycling and makes the identity more personal. In the logo, the descriptive text “Social Upcycling” is written in a circle, which represents recycling, upcycling, and community.
Great emphasis and a lot of thought has been put into the main colours. Green is organic and symbolises the environment, food, and sustainability. The calm and earthy shades of brown and beige are associated with sustainability, recycling, and the environment. The fresh pink gives the earthy and natural colours a more friendly expression and is used to break creatively with these earthy shades.
The organic graphic elements are flexible in their abstract form and can be interpreted as both food, creative creations, or something else entirely.
Craft Cafe is created by Social Craft. Social Craft is a social economic enterprise that is run by people from the edge of the labor market.
