Identity refresh - Mortensen Gruppen
Mortensen Gruppen is a dedicated player in project development and investment, focusing on real estate, infrastructure, logistics, and construction. We were asked to refresh their visual identity while respecting the existing brand. The result is a fresh and dynamic identity that supports Mortensen Group’s unique approach and visionary work.
- Brand Communication
- Brand Guidelines
- Brand Identity
- Brand Strategy
- Editorial Design
- Graphical Elements
- Website
Challenge
Mortensen Group wanted an updated identity that highlights their innovative and sustainable approach to project development. At the same time, the solution needed to maintain brand recognition and uphold their strong core values.
Solution
We refreshed Mortensen Group’s identity with vibrant colors and dynamic elements. A clear and recognizable website was developed, featuring the iconic Mortensen cut and stripes, creating a modern and professional look.
The new website is both clear and easily recognizable, thanks to the Mortensen cut and the dynamic stripes, which enhance the identity with visual clarity and energy.
We also developed an annual report that reflects Mortensen Group’s updated identity. By combining design and storytelling, we created a professional and inspiring tool for their investors and partners.
