Dejbjerglund efterskole
Dejbjerglund Efterskole is a place where community, personal development, and respect create the framework for a safe and inspiring learning environment. Here, students’ independence, responsibility, and desire for learning are strengthened, preparing them for a strong future.
To align with the school’s values and ambitions, we were tasked with renewing and modernizing their visual identity.
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Research
- Brand Strategy
- Copywriting
- Corporate Design
- Graphical Elements
- Logo Design
Challenge
Dejbjerglund Efterskole’s previous visual identity had several challenges. The logo was difficult to read due to thin lines, and the overall design felt outdated. Additionally, the school lacked a flexible visual toolkit that could be effectively used across platforms. The challenge was to create a contemporary and functional identity that respected the school’s history and values while embracing the future with a strong, recognizable, and versatile design.
Solution
To modernize Dejbjerglund Efterskole’s visual identity, we opted for a redesign rather than a complete overhaul. Through our workshop, it became clear that the original logo’s history still matched the school’s values, but it needed an update for better readability and flexibility. We simplified the design, strengthened the visual language, and created a more robust and versatile identity that works seamlessly across both digital and physical platforms.
The new identity has been implemented broadly – from the website and social media to physical materials and even vehicle wraps. By opting for a redesign instead of a revolution, we ensured a smooth transition where the school still feels like itself – but in a new and improved version.
The logo is simple and easy to decode – even at small sizes.
To create a visual identity that speaks directly to the target audience, we designed a website with a youthful and playful expression. We integrated the leaf as a dynamic pattern that appears throughout the site, supporting the school’s message of growth and development. The new colors play a central role, creating a lively, inviting universe where students and parents can easily navigate and get an authentic impression of the school’s community.
The new design balances renewal and recognizability. The school’s visual identity now feels modern and professional, yet still warm and welcoming. By retaining key elements, we have created a visual thread that strengthens the school’s communication and expression across platforms. The school is excited about the result and looks forward to fully rolling out the new identity.
