Hedensted Kommune
In Hedensted Kommune, we have focused on a challenge many citizens know all too well: not enough space in the container. Through a creative and humorous campaign, we demonstrate how an extra container can make everyday life easier — tailored to individual needs.
- Brand Campaign
- Brand Communication
- Edit & Retouch
- Film Production
- Post Production
Challenge
When it comes to something as practical as waste management, it can be difficult to get people to listen — and even harder to get them to take action. Many people experience a lack of space in their waste containers, but information about the option for extra capacity often gets lost in the flood of daily messages. Therefore, it was essential to create a campaign that both captured attention and motivated citizens to take action.
Solution
To make the message both relevant and memorable, we chose the path of humor. We created a series of funny and relatable scenarios, showing how an extra waste container can simplify everyday life — whether you have a soft spot for mackerel salad and piles of plastic tubs or simply generate more waste than the average household. The videos combine strong visual elements, sound effects, and everyday storytelling, creating recognition and smiles.
The campaign consists of five videos, each focusing on a familiar everyday challenge. The main video brings all the scenarios together, while the four shorter videos dive into specific situations.
With a lighthearted and humorous tone, the videos are both entertaining and informative, creating a strong narrative that is easy to share. Whether citizens encounter the campaign on social media, in public spaces, or through the municipality’s digital platforms, we create a consistent thread that ensures recognition and engagement.
Through this campaign, we have developed a strong and creative communication solution that conveys an important message in an engaging way. The combination of humor, visual storytelling, and relatable everyday challenges has resulted in a campaign that stands out and is easy to remember.
The five videos create a coherent communication strategy and successfully inspire citizens to take action. We are proud to have developed a solution that makes waste management both easier and more enjoyable — while also contributing to a more sustainable everyday life.
