Geberit B2C
Everyone has experienced it – being in a situation where you truly miss the comfort and security of your own bathroom. With the campaign
we humorously highlight the small but inevitable toilet experiences that remind us just how much a well-functioning bathroom really means.
- Brand Campaign
- Brand Communication
- Brand Guardianship
- Concept Development
- Copywriting
- Film Production
- Planning
- Post Production
- Social Media & Content
- Tagline Development
- TV Advertisement
Challenge
A bathroom is something most people take for granted – until they find themselves somewhere it doesn’t work properly. Our task was to get people to think of their bathroom as more than just a necessary space, but as a personal sanctuary that provides comfort and security in everyday life. The campaign needed to create recognition and engagement across multiple platforms, while also entertaining and speaking directly to the target audience.
Solution
To bring the message to life, we created a series of campaign films in which the main characters find themselves in relatable toilet situations – those moments when you desperately wish you were back in your own bathroom. The films combine humor with strong storytelling to ensure a consistent narrative across platforms.The campaign’s humorous approach leaves a lasting impression, with scenes that balance the absurd and the relatable.
The campaign films depict four humorous scenarios that capture moments when something goes wrong. Each film is designed to provide both entertainment and reflection. The point is that it would never have happened in your own bathroom, which appeals to the sense of personal security many take for granted.
We have designed posters and outdoor advertisements that build on the films. These visual elements are intended to extend the campaign’s reach and ensure that the message is quickly captured in high-traffic public spaces.
The humorous films and visual elements ensure a strong and cohesive narrative across media and formats. The campaign speaks directly to the target audience and reminds them that a well-functioning bathroom is an important part of their daily well-being.
