Visual identity for Destination Kystlandet

The road to Destination “The Costal Land”
starts with a strong visual identity

The cooperation of the tourist organizations in the three Danish municipalities, Odder, Horsens and Hedensted is called Destination Kystlandet (The Costal Land). Kystlandet is a tourism and promotion company that attracts both locals and visitors to the beautiful area. The goal is to create a strong cooperative network between local businesses, associations, and the municipalities.

Services

Brand Communication
Brand Design
Brand Guardianship
Brand Guidelines
Brand Identity
Brand Research
Corporate Design
Graphical Elements
Illustration
Logo Design

Challenge

The Coastal Land’s marketing team required a more structured and flexible use of their existing identity. The wish was for an easy-to-understand visual system to help communicate tone of voice, and graphics across platforms and media, both internally and externally.

Solution

One of our favorite disciplines is developing design guides for aspiring companies. This project was exactly just that. We created visual guidelines to ensure consistency and updated The Costal Land’s communication to better suit their vision and goals.

Helle Berthold Rosenberg

Head of Tourism

We are very pleased with our collaboration with YdePlus, which has now lasted 4 years – providing us with graphic communication for internal and external use across various platforms and media. The team at YdePlus know us so well that they often know what we need before we even put it into words. This is a great help to us. The team is also very good with suggestions and new initiatives to better develop the organization’s graphics. We are very pleased with this partnership which has yielded great results. We appreciate their honesty, skills, and great attitude. We would happily endorse and recommend them others.

The scope of our work included everything from logo design, color palette, fonts, icons, merchandise, corporate design for strategic leaflets, letterhead and business cards, mail signature, social media content templates, poster templates, Go Cards and overall tone of voice.

We performed an audit on all existing marketing material keeping good ones while replacing others.