A guided tour into Geberit’s
Nordic universe
It’s not usual that a sanitary installer is well read and up-to-speed on the latest toilets or wash basins, not even when the products are from Geberit’s Nor doc brands Ifö, IDO and Porsgrund. That’s why we invented our very own Geberit’s Ambassador. In a series of films, The Ambassador showcases the wide range of products from Geberit with curiosity and enthusiasm.
- Brand Communication
- Brand Strategy
- Casting
- Concept Development
- Copywriting
- Edit & Retouch
- Film Production
- Photo Shoot
- Planning
- Post Production
- Tagline Development
- TV Advertisement
- Visual Storytelling og Communication
Challenge
Watching long B2B product reviews can be difficult to sit through. But they help remind installers of product features and benefits.
Solution
We started with casting a brilliant actor with the right funny-bone. Then crafted an exaggerated and unexpected story. Finally, added an announcer with impeccable timing and the result is a series of films that installers would want to watch to the end. Actually, also if you’re not even in the sanitary industry.
In a series of films, The Ambassador showcases the wide range of products from Geberit with curiosity and enthusiasm. He is guided by a narrator highlighting Geberit products’ features and benefits. The ambassador goes from being confused to an expert in Geberit products.
The films are an important tool from a brand perspective to be top-of-mind for installers when choosing products for a new bathroom construction.
In addition to the HERO film for each product series, we also provided a great deal of social media content, assets for the website and stills for print ads.
Humor! Humor is truly a big part of the solution. Product reviews on film quickly become dry and tedious to watch.
