Beers Behind Bars

A festival with humor, unique name,
and edge: Beers Behind Bars

The ambitious beer festival for all curious beer enthusiasts originates from the strong partnership between Horsens & Friend and The Prison in Horsens. The yearly festival gives a world-class beer experience with more than 200 different beers and a unique atmosphere behind the prison bars.

Services
  • Brand Communication
  • Brand Design
  • Brand Identity
  • Brand Name
  • Brand Research
  • Graphical Elements
  • Illustration
  • Logo Design
  • Social Media & Content
  • Visual Storytelling og Communication

Challenge

With great ambitions and many possibilities, The Prison and Horsens & Friends contacted us to develop the identity for the beer festival.

Solution

The rough atmosphere of The Prison and the visual identity of The Prison was the foundation when we developed the name “Beers Behind Bars” and a visual identity to support the humor, unique name, and edgy festival.

We are always thrilled to work with concepts from scratch. Especially when it is started by passionate people with a dream of creating even more local culture.

The concept behind the festival needed to be thought through, from A to Z, in everything from practicalities to marketing materials and visual identity. We did get the opportunity to taste a beer or two during the work though. 

We developed the full visual identity across platforms, SoMe content, trade fair material, drinking glasses, posters, and much more.

Say hello! And let’s talk about how we can help your business.