DHE

New design for the Danish
Design and Craft Continuation School

Being one of Denmark’s best continuation schools requires one of Denmark’s most beautiful visual identities. The Danish Design and Craft Continuation School was lifted to new visual heights through a longer strategic and design process with YdePlus. In an open and honest workshop with DHE, we used various strategic tools to find the essence of the DHE brand. Based on the newly developed identity core of the school, we have had an ambitious and immersive design process towards the presentation of the DHE brand in a completely new visual direction.

Services

Brand Communication
Brand Design
Brand Guardianship
Brand Guidelines
Brand Identity
Brand Research
Brand Strategy
Concept Development
Corporate Design
Editorial Design
Graphical Elements
Logo Design
Motion Graphics
Online Marketing
Social Media & Content
user experience
User interface
Visual Storytelling og Communication
Website

Challenge

Every continuation school is unique, every continuation school has its own soul and spirit. But who is DHE from Skjern, Denmark? How do we visually present the soul of DHE? With a strong focus on design and craftsmanship, since DHE is the Danish Design and Craft Continuation School, but without neglecting the high academic level and compulsory gymnastics, both of which also are important parts of DHE.

Solution

With the use of various strategic tools in a workshop with DHE, we were able to find the essence of the DHE brand. The brand essence has been the foundation for the developed visual identity and associated toolbox incl. logo, colours, typography, design elements, image style and tone-of-voice. After this, YdePlus has designed and built a completely new website and new sitemap from scratch.

The new logo consists of two capital letters to highlight the importance of Design and Craftsmanship. The small “e” in contrast to the capital letters “DH” appears more personal, present, and likeable. Creative cut-outs give the letters a distinctive character and make them unique.

The new typography has an open and friendly design. The geometric font appears clean and well-structured. Serif font is used as a contrast font with handwritten characteristics which appear personable and personable. Imperfect characteristics reflect craftsmanship.

The logo’s letters can be used in a playful way – and the more geometric style builds a harmonious contrast with the organic shapes of the lines.

The four new brand colours give DHE personality, especially through the orange colour choice, which also highlights the diversity at the school. The purple symbolises, among other aspects, the pride and creativity of both the school, the staff, and the students. The blue clarifies professionalism, the immersive and structured, while the green focuses on optimism and development.