Visual aesthetics, high energy,
play and genuinely wonderful children!
hummelTEX is the technical program from hummel KIDS, a collection with a focus on quality, waterproof and breathable styles for active children. For the AW22 campaign, we developed a completely new identity for hummelTEX with high visual aesthetics and consumer friendliness, which lives on in this next step of the SS23 collection.
- Budget
- Casting
- Edit & Retouch
- Film Production
- Internal/Organisation Film
- Photo Shoot
- Planning
- Post Production
Challenge
hummel KIDS wanted to create the campaign for SS23 in the same ‘look and feel’ as the AW22 campaign and toolbox were created. The focus remains on showing amazing children in the latest collection under the heading ‘No Matter The Weather’.
Solution
We have created the campaign from location scouting, model casting, shoot plans, to mood boards etc. – and of course booked our strong +’s to shoot and lift the campaign with YdePlus’ own team. Our vision for the campaign was to ensure a supreme quality spring campaign targeted at parents with active children.
We have focused on interesting shoot angles, the atmosphere in pictures and films, high energy, and being real, playing and having fun. Always on the children’s terms.
Warm sunshine and a blue sky are not accidental, but just a small piece in the game of creating a spring atmosphere on a chilly day in March.
