Retail campaign for Horsens Municipality

We would like to give a ‘high five’
to our shops and increase traffic.

In recent years, we have developed various media campaigns for Horsens Municipality across platforms. All with the same overall purpose of highlighting local businesses in Horsens and Brædstrup. In addition, Horsens wanted to reward and recognize retail trades for their hard work. Something we were more than happy to help them with.

Services

Brand Campaign
Brand Communication
Brand Design
Brand Guardianship
Concept Development
Copywriting
Edit & Retouch
Film Production
Graphical Elements
Motion Graphics
Online Marketing
Photo Shoot
Social Media & Content

Challenge

Create more pedestrian foot traffic at retail stores. Remind people of Horsens and Brædstrup what their cities actually got to offer, and thereby support the local businesses – especially during Covid.

Solution

With a touch of the humor Horsens Municipality wishes to communicate, we created a multi-channel campaign across various platforms and media. We executed from start to finish, developing the concept to producing visual effects, to copywriting, to selecting of typography and photographs.

We visited many Horsens and Brædstrup stores gaining insight by meeting with local staff. We were given access to their products and restaurant dishes, to help us envision the campaign.

While Horsens and Brædstrup have a wide selection of almost anything you could ever dream of, we also wanted to highlight the exciting contrasts that can be found exploring your local cities.

We are delighted to support local businesses. And to create a sense of pride to shop local and encourage others to do the same.

The campaigns were a wonderful creative mix of humour, vibrant colours and unexpected messages. Together they created an informal tone that was personal and approachable.