NEWS 2022
2022 was a year packed with product launches from the Nordic brands of Geberit: Ifö, IDO and Porsgrund. The product launches needed to impress at both the internal Geberit kick-off and at the main target group – the installers.
- Brand Campaign
- Brand Communication
- Budget
- Casting
- Concept Development
- Copywriting
- Customer Journey
- Edit & Retouch
- Film Production
- Graphical Elements
- Illustration
- Internal/Organisation Film
- Planning
- Post Production
- Visual Storytelling og Communication
Challenge
Biggest challenge: the products were not produced until after the launch. That meant that during production we didn’t have any products for our ambassador to show.
Solution
The News concept is a natural expansion of the existing Geberit “The Ambassador” concept. Now the Ambassador has his own self built news studio to present all news and product launches.
Each product launch functions as a news report in a TV news studio. The reports can with added or removed from each individual film. This makes the concept super flexible and can be adapted each individual market with individual product launches. All within the same concept frame.
When the concept is built on product images and “childish naïve” illustrations drawn directly at the set by a talented illustrator, makes it even more flexible. If new ideas arise during production, these can be developed and tested directly on camera.
