A gourmet kola for the
quality-conscious consumer
Owner and passionate brewer Anders Brun calls this brown wonder drink, Denmark’s new kola. We completely agree – you have to try it – and we’re not saying that because we created the identity. In order to understand the product, many kolas were consumed in the process.
- Animation & 3D Film
- Brand Communication
- Brand Design
- Brand Guardianship
- Brand Guidelines
- Brand Identity
- Brand Name
- Brand Research
- Copywriting
- Graphical Elements
- Illustration
- Logo Design
- Motion Graphics
- Packaging Design
- Visual Storytelling og Communication
- Website
Challenge
How do you brand a new kola in a heavily competitive market? You make sure you have incredibly delicious kola, of course. Then you need a new identity, packaging and marketing. That’s where YdePlus come in.
Solution
We created an identity that centered around the founder’s personality. This was the natural solution given he lives and breathes the brown kola. It was used on applications including coasters, website, labels, social media and more.
The approach was to create a tone that fans of the drink would resonate with – humour and quality.
We saw enormous potential in the brand with the personal aspect of Anders Bruun himself as a recognizable face with a humorous personality.
Anders Bruun came to us from the outset, so we’ve been fortunate to be part of the entire journey from the beginning.
A classically shape kola glass bottle conveyed quality. An illustration of Anders Bruun’s face, a recognizable logo and a playful font all combined to create a wonderful design.
